Travis HolderOpen to remote roles
Travis Holder10+ years running Meta ad accounts for e-commerce brands, coaches, and agencies. I build the targeting, creative tests, and retargeting systems that take an account from flat to scaling.
I've been running paid media since 2013 — no agency training program, no certifications, just over a decade of managing real ad spend and being accountable for the number at the bottom of the report.
I've built and sold my own e-commerce brand, taken client accounts from a few hundred dollars a day to consistent five-figure months, and run the media buying for a full-service e-commerce agency scaling to $80K/month. I know what it's like on both sides of the table — as the founder spending my own money, and as the buyer other founders trust with theirs.
Full ownership of the Meta ad account, end to end — not just campaign setup.
Full account setup, campaign structure, budget allocation, and day-to-day optimization.
Structured testing frameworks to find winning angles, hooks, and formats faster.
Cold, warm, and lookalike audience strategy built around how your customer actually buys.
Full-funnel retargeting sequences that turn browsers and cart-abandons into customers.
Lead gen systems and sales pipelines for coaches, communities, and service businesses.
A clear-eyed breakdown of what's working, what's wasting spend, and what to fix first.
A sample of accounts I've managed — e-commerce, coaching, and community brands.
Real feedback from brands and clients I've worked with.
"Travis took our brand from $50K to $200K in a year. He didn't just run ads. He understood our audience and built retargeting that actually converted. Best media buyer I've worked with."
"In 90 days, Travis grew our Skool community from zero to 900 members and generated over $30K in sales. He moves fast and knows exactly how to turn ad spend into real community growth."
"Travis managed our Meta ads with real ownership. Creative testing, targeting, retargeting, all of it. Reliable, communicative, and the results spoke for themselves."
Open to remote media buying roles and select client work. Reach out directly or connect on LinkedIn.